Destinations & DMOs
Destinations & DMOsTurn your destination into an employee travel benefit
Turn your destination into an employee travel benefit. Start with a free profile, then add featured placement or a custom demand-generation campaign—never commission on individual bookings.
Vakairos destinations: Austin, TX, Burlington, VT, Chicago, IL, Denver, CO, Las Vegas, NV, Nashville, TN, New Orleans, LA, Orlando, FL, Savannah, GA, Tampa / St. Pete, FL
Partnership levels
Start free, invest where the demand is
Destination organizations purchase exposure and campaigns. There is no commission on individual traveler bookings.
Basic profile
Free
Get your destination on the map inside Vakairos.
- Destination profile page
- Listed in employee destination browsing
- Basic seasonality and travel-time details
- Link to your official visitor site
Featured Destination Partnership
Most partnersAnnual
partnership fee
Demand generation for your destination, not a per-booking commission.
- Enhanced destination page
- Featured placement across discovery
- Inclusion in employee travel discovery
- AI itinerary consideration
- Destination campaigns
- Featured local suppliers
- Employer engagement opportunities
- Destination performance analytics
Custom campaigns
Custom
Targeted pushes for a season, a corridor, or an employer segment.
- Seasonal and shoulder-season campaigns
- Employer-segment targeting
- Co-branded program packages
- Local supplier bundles
- Campaign reporting against a baseline
Featured destination benefits
What a Featured Destination Partnership includes
Placement across the moments employees use to decide where their time off is worth spending.
Enhanced destination pages
Imagery, itineraries, and local supply presented the way your CVB would present it.
Featured placement
Surface first when employees browse where to spend the days they have.
Employee travel discovery
Included in the discovery flow employees use before they commit their PTO.
AI itinerary consideration
Considered whenever a trip is built around a traveler's days and budget.
Destination campaigns
Run seasonal and corridor-specific pushes to the employers and travelers that fit.
Featured local suppliers
Bring your hotels, attractions, and operators into the same itinerary.
Employer engagement
Connect with companies placing incentive, tenure, and team travel.
Destination analytics
Track visibility, itinerary inclusion, and booked travel against a baseline period.
How it works
From basic profile to measured lift
Four steps, and reporting against a baseline period so the investment is defensible.
- 01
Claim your profile
Confirm your organization and publish a basic destination profile at no cost.
- 02
Choose your level
Stay on the free profile, or move to a Featured Destination Partnership.
- 03
Build the campaign
Pick seasons, corridors, and employer segments worth generating demand for.
- 04
Measure the lift
Review visibility, itinerary inclusion, and booked travel against your baseline.
Destination analytics
Visibility, inclusion, and booked travel
Illustrative destination view across a rolling 90-day campaign window.
Destination impressions
312,400
+22.8%
Profile views
34,110
+14.6%
Itinerary inclusions
8,940
+26.3%
Employer programs placed
37
+11 vs. baseline
Apply
Claim your destination profile
Tell us the destination you represent and what a strong season looks like. We come back with placement and campaign options.
- Basic profile is free. Get listed in employee destination browsing at no cost.
- No booking commission. Featured partnerships and campaigns are priced as demand generation.
- Local supply included. Feature hotels, attractions, and operators from your region.
Destination questions
Before you partner
How is this different from the supplier model?
Destination organizations purchase demand generation and promotional exposure. There is no commission on individual bookings.
Do we need to be a CVB or tourism board?
DMOs, CVBs, tourism boards, and regional destination organizations all qualify. Individual businesses in your region should list as travel suppliers.
Can we include our local operators?
Yes. Featured destinations can highlight local suppliers inside destination pages and itineraries.
What reporting do we get?
Visibility, itinerary inclusion, click-through, and booked travel for your destination, reported against a baseline period.
Travel business instead?
Hotels, airlines, rentals, transport, attractions, and tours list with no upfront fee and pay only on qualifying business.
Travel suppliers